Unleash Your Potential with a Winning Brand

A winning brand is your greatest competitive advantage. We are a unique, consumer-focused, brand strategy, storytelling & innovation lab to propel your brand forward.

BRAND STRATEGY + STORYTELLING

We have a pulse on the CULTURE & the CONSUMER. We take time to understand your BRAND’s ‘true self’. We cut through the noise and clutter to enable your brand to own that single-minded self, and find that empathetic voice to connect with your key consumer base.

PRODUCT INNOVATION ROADMAP

Building strategic product roadmaps for portfolio expansion and profitable proliferation based on foundational consumer & category insights. Enable portfolio expansion with strategic retail presence in Mass & Grocery, and/or e-commerce with insights on building a Amazon/DTC brand.

FRACTIONAL CMO

Working with you to grow your Brand! Full-funnel marketing strategy & execution support to build & scale your brand without full-time overhead costs.

Here are some examples of how we engage with each type of client:

Private Equity/VC

Provide insightful due diligence on consumer opportunities in private markets

Evaluate opportunities in the consumer space through the lens of the ultimate buyer i.e. major CPG

Startups/Portfolio Companies

Develop foundational brand elements - brand mission, purpose, personality, tone of voice, etc. to drive brand identity

Develop breakthrough growth strategies through consumer insights, brand strategy & operational advice

Innovation. Expand product portfolio through consumer landscape and market insights

Leverage professional networks in the consumer industry to connect opportunities & enable deal flow

Consumer Brands

Consumer Segmentation to refine & clarify your consumer needs

Value creation and value capture of market opportunities through consumer insight mining and white-space opportunity mapping

Provide insightful consumer-centric brand revitalization & help with strategic growth initiatives